This redesign has been a long time coming.
Version 1 was meant to be temporary, but we are perfectionists with too many great ideas. Our recycle bins are filled with half-finished revisions that did not pass muster.
This redesign has been a long time coming.
Version 1 was meant to be temporary, but we are perfectionists with too many great ideas. Our recycle bins are filled with half-finished revisions that did not pass muster.
It seems every good designer has the problem. We never stop learning, be it a new technique, a new technology, or revisiting something old. We always want to use the newest and best for our projects, but rarely have the time to put it all together.
But we’ve finally done it.
We knew a traditional blog would not be enough for us. We needed something that could grow as we grew. A journal that doubled as a sandbox, where we could try any new technique we could dream of.
This is it.
This is not your average company blog. It is as an experiment.
Sometimes the articles we publish will work, other times: not. We will not be publishing fully polished designs and content all the time.
We are here to make mistakes and do it publicly.
We have built this site to be endlessly flexible. It is fully art-directed, but also content-directed (more on that later).
Over the next several weeks, we will be writing more about our design process. We will also be unveiling new features that haven’t been seen anywhere else.
By the way, can you find the easter eggs?
This article was last updated on July 8, 2011 at 17:47 US Central Time.
This is our laboratory and we often test stuff that doesn’t work in every browser.
Think of it as us exploring the future. Exciting, huh?